Daniela Vinciguerra borned in Palermo in 1967 and graduated at the Faculty of Architecture. At the beginning she dedicate herself in architectural profession, after, in 2007 she ideated the brand Vuedu, focused on the design and implementation of tailored clothing. Vuedu immediately attracted the interest of various newspapers/magazines such as ELLE, GLAMOUR and VOUGE, as well as national and international buyers.

In 2008 Daniela Vinciguerra opens Vuedu Factory in Palermo, the sales space is fluid and the Vuedu products are complemented by those of other designers. The space of Vuedu Factory is also renowned for its exhibitions and gallery to be a place of encounter and exchange, such as the concept of Factory wants to be.